Ali Diamond is a Swedish-born jeweller and designer based in Dubai, known for merging high jewellery craftsmanship with influences drawn from hip-hop culture, architecture, music, and contemporary luxury. Having spent more than 20 years living in England, his creative identity was shaped between Scandinavian minimalism, British street culture, and the global influence of the US music scene.

Since the age of 18, Ali has been closely connected to the worlds of hip-hop and rap, spending years around musicians, artists, athletes, and creatives whose lifestyles heavily influenced his understanding of jewellery as identity, storytelling, and self-expression. Over the years, he has built relationships and worked alongside internationally recognised artists including Ye, Gunna, Rich the Kid, Meek Mill, Quavo, Offset, French Montana, 21 Savage, Stefflon Don, Nemzzz, alongside artists from the Russian and European music scenes including Egor Kreed, Artik & Asti, GeeGun, Nyusha, and Hanna.

Ali is particularly recognised for his work with natural coloured gemstones, investment-grade natural colour diamonds, and bespoke high jewellery. Alongside jewellery, he has also become known for customising luxury watches, transforming classic timepieces into artistic creations through the use of natural diamonds, rare coloured gemstones, and bespoke settings.

Built largely through private clientele and word-of-mouth referrals rather than traditional advertising, the Ali Diamond brand focuses on rarity, craftsmanship, individuality, and long-term value within the world of modern luxury.

Instagram: @alidiamond
Website: Ali Diamond